On the occasion of Independence Day 2021, Snapchat has launched the India Gate landmark in its app using lens technology. Lens technology is that AR technology with the help of which any landmark is made more beautiful and in case of India Gate, the tricolor will be visible over India Gate. To experience this feeling, you have to turn on Snapchat and point the camera towards India Gate, so that it will appear in tricolor colors as shown in the image below.
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| Independence Day 2021- Snacpchat launches India Gate landmark |
Through this lens, users of popular social media can celebrate Independence Day without even coming together. An advantage for snapchat users is that they can also share all this on spotlight just by using #MeraBharatMahan hash tag.
According to Durgesh Kaushik, Indian Head of Snapchat, Landmark Lens AR technology can transform any iconic landmark in real time. Delhi's India Gate is the third such landmark to have achieved this feat, before this achievement has been achieved only by the Taj Mahal of Agra and the Gateway of India in Mumbai.
Augmented Reality (AR) has changed the way people talk to each other digitally. The company is engaged in using more such experiments to digitally ride more landmarks of India so that the monuments of India also get the recognition they deserve.
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