Airtel has launched new Rs. 179 pre-paid bundle with built-in Bharti Axa Life insurance cover of Rs 2 lakh, unlimited calling to any network, 2GB data, 300 SMS and a validity of 28 days. It also includes Airtel Xstream App Premium and Wynk Music. The company already offers Rs. 149 with similar benefits, but without life insurance.
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Company said that "The pack is designed to serve entry level smartphone users and feature phone users in semi-urban and rural markets. It will give these customers a simple and highly convenient channel to secure themselves and their families financially every time they recharge their Airtel mobile numbers,”.