Founder(s): Evan Spiegel, Bobby Murphy, Reggie Brown
Founded: Sep 2011
Type Of App: Instant Messaging, Social Media
Use: Instant Messaging, social networking
Nature Of Business: Public
Area Served: Worldwide
Industry Type: Internet
Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment. Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects. As of late 2017, Snapchat has 178 million daily active users.