Founder(s): Evan Spiegel, Bobby Murphy, Reggie Brown
Founded: Sep 2011
Type
Of App: Instant Messaging, Social Media
Use: Instant Messaging, social networking
Nature
Of Business: Public
Headquarters: London
Area
Served: Worldwide
Industry
Type: Internet
Website: www.snapchat.com
Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy,
and Reggie Brown, former students at Stanford University,
and developed by Snap Inc., originally Snapchat Inc. One of the
principal concepts of Snapchat is that pictures and messages are only available for a short time before they become
inaccessible. The app has evolved from originally focusing on
person-to-person photo sharing to presently featuring "Stories" of
24-hour chronological content, along with "Discover" to let brands
show ad-supported short-form entertainment. Snapchat has become notable for
representing a new, mobile-first direction for social media, and places
significant emphasis on users interacting with virtual stickers and augmented reality objects. As of late 2017, Snapchat has
178 million daily active users.
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